Indian DTH space is gradually becoming more competitive due to new entrants i.e. Reliance (Big TV), Airtel DTH and Videocon’s D2H Plus. Big TV will start its DTH operations from August 15 while Airtel and Videocon may launch their DTH services in September. There will be hectic activity in this space due to intense competition and wide scope to grow.
Indian DTH players:
1. Dish TV: Largest private DTH player.
2. Tata Sky: More than 2 million customers.
3. DD Direct: Free service.
4. Sun Direct: Strong player in South India.
5. Big Digital TV (Reliance Communications): Big expectations.
6. Airtel Digital TV: It will be launched in September.
7. Videocon DTH: It may be launched in October.
Old players like Dish TV and Tata Sky are using MPEG-2 technology while new players along with existing Sun Direct are using MPEG-4 technology which enables players to broadcast high quality video content along with more channels in the same bandwidth.
About Indian DTH space:
Allowed in: July 2006
Total customers: 13 million
Total Cable TV households: 75 million households.
Big TV is planning to acquire 5 million customers within 6 months of its launch while current top player Dish TV set target to acquire 5 million customers by March, 2009. Customers will get good bargaining prices due to intense competition among cash rich players. We will see heavy fall in prices in DTH space as it happened in mobile space.
My suggestion: Please wait for another 2 months and then select the best DTH player who is offering good customer service at reasonable price.
Good News for HDTV owners: Big TV is planning to introduce HDMI set top boxes (STBs) after some time.
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i bought tata sky dth in jammu region and had some problem with the set top box. inspite of complaining every day no responce as received from the company. the only reply from the reps were sir we are working on it and will do something in next 24 hrs. but the problem was not solved inspite of pleeding with the company reps. their reply used to be sir we will not charge you for the period for which you are not getting the services. but sir will you give me the recorded version of the programs which i have missed. i dont think you will do that ever. what about the harrassment. this is how tata takes care of his customers……… the business congress……..pl wake up.