The Sun network is the largest satellite network in south India and is a giant and pioneer in the industry. It was started on 7th December 2007 and the progress has been very steady in great magnitude, since then. Though initially launched in Tamil nadu, Sun network's tentacles have spread far and wide through out the world in amazing speed and have crossed four million subscribers. The services of Sun direct DTH have now been extended to Hindi speaking areas of North India from Gujarat to Bihar and Jammu and Kashmir to Madhya Pradesh. Sun direct, fundamentally, uses the latest mpeg 4 based technologies which is the main reason for the wider broadcasting capacity. Sun direct is presently working on high definition television (HDTV) content and soon hopes to provide HDTV over the next few months. With the launch of HD services, sun direct expects to enhance its average revenue per user from ninety rupees. HDTV technology is one of the world’s best digital broadcast platforms and has a higher resolution than the traditional TVs. With the commonwealth games 2010 set to be telecast on the HDTV platform, it would be a big boost to the industry, sun direct officials said. Sun direct is an 80:20 joint venture between the Maran family of Tamil Nadu and the Astro group of Malaysia. It offers a huge total of 200 and more channels, including the most viewed channels being broadcast. The great attractive part of sun direct services is that the subscriber has to pay only for the channels he watches. Recently, the international channels have been introduced in all of the basic packs and the dish and set top box are all offered free of cost during installation. There are basically seven basic packs. In addition there are 41 add- on packs whose prices ranges from six rupees to three hundred rupees per month. Unlike dish TV and Tata sky, sun direct does not charge any carriage fee from the broadcasters. Sun direct is all set to capture forty to forty five percent of the DTH market this fiscal year from the present hold of thirty percent and as a diwali festival offer, sun direct offers new packages, freedom pack and shine … [Read more...]