Dish TV, the direct- to- home service owned by the Zee group, is one of the major service providers in India, and is now offering value added services called mobile active so that the viewers can preview ringtones, wall papers, text alerts and contests on their TV and download it on their mobiles. This has been achieved in collaboration with Indiatimes.com. Although competing with giants like Tata sky, Sun Direct, Videocon, Airtel and Big TV, dish TV has managed to hold a forty percent share of the market with 5.6 million subscribers, according to its Chief operating officer. Both prepaid and post paid home delivery of set top box is available with dish TV. It is feasible to directly order through internet and dish TV connection is obtained in three to five days. Dish TV has joined hands with Monster.com, Shaadi .com and Yatra .com to increase their value added services. Now, dish TV introduces life services by converging the internet, with the television medium. This enables to access all the value added services just by a click of the dish TV remote from the comfort of home. If you have a dish TV, then you need not get up from your seat because the TV banking services allows subscribers to learn all about the ICICI bank’s services such as mandatory documents, loan EMI calculators, current offers, investment updates, interest rate charts and other related information. However, it is not possible to include any transactional facility. Facing stiff competition from Sun direct, dish TV was forced to drop its rates in south India from 2950 rupees to 1990 rupees, plus 200 rupees for installation. Dish TV also offered three benefits to its subscribers under the hat trick offer, giving five leading sports channels, 33 free movies and unlimited gaming for one year. To compensate for the losses incurred, dish TV is planning to boost its base of subscribers by allotting 100 to 125 crore rupees on marketing, brand promotion and customer acquisition initiatives. Author: Chandra (Chennai) … [Read more...]